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Innovations and approaches in AdTech product development
By: canel on Feb 05, 2026 05:34 AM EST
Hi! I've been interested in the world of AdTech for a long time and would like to hear from a practicing expert. At your AdTech product development company, what factors do you consider key when choosing technologies and architectures for new solutions?
By: GervaseScott on Feb 06, 2026 01:52 AM EST
As someone working with an Adtech product development company https://geomotiv.com/industries/adtech/, I'd like to share my experience and opinion on the factors that are particularly important when selecting technologies and architectures for new solutions in this field. First and foremost, in AdTech, it's crucial to understand that solutions must be scalable and resilient to high loads—real-time advertising requires instant processing of vast amounts of data without lag, and the architecture must support precisely this. Furthermore, the robustness and flexibility of the technology stack (microservices, cloud services, Big Data tools, AI/ML modules) allows us to quickly adapt to new advertising formats and channels and support a variety of integrations with DSPs, SSPs, DMPs, CDPs, OpenRTB, and other ecosystem components.
By: Thomas on Feb 08, 2026 05:10 PM EST
I've long been interested in the world of AdTech and decided to share my experience working with an AdTech product development company to answer your question. For me, the key indicator of a team's professionalism has always been how they select technologies and architectures for new solutions. They primarily evaluate scalability and performance—it's important that the system can handle traffic growth and complex advertising scenarios. The second key factor is reliability and fault tolerance, because in AdTech, milliseconds matter, and downtime is unacceptable.
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