Before jumping into a redesign, I’d try to separate two things: what users say feels overwhelming vs what they’re actually doing. Session recordings, funnel drop-off points, and even a few short user interviews usually reveal more than broad feedback like “it’s too complex.” Often the issue isn’t missing features, but too many competing paths on the same screen.
Also worth remembering that product clarity isn’t just about UI — it’s about the whole system around it. For a marketplace like yours, the operational side (communication, segmentation, follow-ups) can easily add to perceived complexity if it’s not well structured. That’s why, beyond UX, it’s important for businesses to have solid supporting tools that keep processes clean and automated.
For example, when handling outreach or buyer engagement, teams sometimes streamline their workflows by using tools that can
integrate campaign monitor into their broader automation stack integrate campaign monitor. It helps reduce manual handling and keeps communication more consistent, which indirectly makes the whole platform feel less “messy” for users too.
But on your core question — I’d start with behavior data first. It’ll usually point you to 1–2 real friction points instead of guessing a full redesign.
